StationeryRe-invented

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StationeryRe-invented
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Hard economic times have seen the decline of lots of business across the globe but one stalwart product has seen a dramatic increase in sales - stationery. In the last two years merchants have had only positive reports on all things pen and paper, as buyers seek to become organised, reconnect and appreciate one of life's more affordable luxuries.

The Promise of Organisation

One of the vital factors behind the revival in stationery's popularity could possibly be the promise it holds of allowing people to get organised. Purchasing folders, dividers and labels can easily give a strong sense of satisfaction when trying to control paperwork, accounts and personal records, and with the clutter cleared, people can get on with living their lives.

Unleashing Creativity

Similar to fashion, stationery might be a great way of showing an individual's imaginative flair, and this connection has been recognized with stationery collections from top textile designers. Just after buying the color schemes and designs that most effectively satisfy an individual, or gathering pre-loved materials for hand-made masterpieces, stationery can easily become an outstanding tool for making arts and crafts.

Make it a Celebration

Yet another theory behind the soaring success of stationery is that in a world filled with impersonal emails and texts, many people are seeking a more formal means of marking crucial moments in time. For instance, a handwritten note on an especially chosen card is a simple way of creating an experience for both the writer and the recipient of this personal gesture. Whether it's a birthday, thank you or farewell, stationery can certainly be used to acknowledge a raft of special dates in a thoughtful way.

Get Personal

Personal stationery came from the Victorian period, but it's easy to see exactly why it's made such a revival. When you can choose your own color schemes, designs, monograms or embossed details, then write a message in your own words, both the style and the content develop a meaningful message.

Bridge a Generational Gap

Many people still have grandparents or family friends who don't use computers, and for them, stationery can be a substantial means of keeping in touch. Handwritten letters and messages sent by post are not simply attractive to receive, they're also a communication tool for relaying news, marking significant dates, and checking in on how others are.

Objects of Elegance

Stationery has a permanent factor, which describes why we often keep old letters and notebooks of sentimental value. These things are commonly shared as gifts, treasured because of where we bought or found them, or simply because of the messages they consist of. Just as we covet works of arts, books and music, so it's the same for many of us with stationery.

The popularity of stationery can be caused by a number of factors, including people's desire to show themselves creatively, become better organised and formally acknowledge meaningful celebrations. It's also a beautiful, lasting item that allows us to establish connections between one another, a precious gift that's probably to remain in demand for a long time.